Today's Topic 9 Off Page SEO Techniques | Off Page Seo Techniques 2021

Off Page SEO Techniques

You can't miss it in 2021, 9 Off Page SEO Techniques optimization techniques are unveiled!

Almost off-page search engine optimization to focus on building high-quality * * link to your site , as we all know, it is these incoming links can help you get some real traffic, the traffic can get you into search engines Top position. Like on-page search engine optimization, off-page search engine optimization involves many factors, and understanding the essential factors will play an important role in the success of your website. Let’s review the main off-page search engine optimization areas you need to know

1. Number of inbound links

Google pays attention to the number of inbound links to the site when establishing permissions, which makes it one of the most basic and important off-page search engine optimization factors. Think of inbound links as a vote of confidence for other people on a particular page on your website. The more links point to your page, the better your chances of getting the attention of Google and other search engines, which can increase your visibility and ranking

2. Quality of inbound links

The quantity is good, but the quality of the incoming link is also important.

Although getting links from relatively obscure websites is great, getting them from mature websites that are considered the authority in your niche is extremely preferable.

One-way links are also more important than reciprocal links. You should also consider the relevance of the pages you link to

For example, links from health sites to financial services sites will not have the same impact as links from other financial services companies

3. The speed at which these links are established

In addition to the number and quality of inbound links, another off-page factor that should be considered is the speed at which these inbound links are constructed.

Link building efforts produce results in an unnaturally fast way-which may make search engines suspicious, which is correct.

It is really suspicious that your two-week old website gets 5,000 low-quality links in one day, which may result in penalties for your website.

To master this off-page SEO factor, avoid using automated tools that can generate thousands of links at once. Insist on stable link building activities to get the best results.

Tip: You can get the link through the guest blog.

Tip #2: You can blog on any of my websites.

4. Number of social shares

It has been almost eight years since Matt Cutts, head of the Google Webspam team, confirmed that Google uses social stocks as a ranking signal.

Today, almost all websites have social media participation. Social shares are also a clear sign of valuable content, or people will not share them at all. Search engines will consider this when determining which pages to put on top of the SERP.

I recommend adding social sharing buttons to your posts. You can use any of these plugins to do this

5. Local SEO

For businesses with physical stores, local search engine optimization is an off-page search engine optimization factor, and they should invest a lot of resources.

After all, a large proportion of Internet users look for local services and goods online.

In fact, whether the search is performed on a desktop computer or a mobile device, location directly affects most search results.

By combining local search engine optimization with its marketing activities, companies can increase the chances of their online users.

6. Citation

Citations are inbound links sent to you via online directories.

If you want to improve your backlink profile and help people find you more easily, then you may want to submit your website to as many high-quality directories as possible

7. Anchor text

The typical blue text that appears when a hyperlink is created and becomes clickable is called anchor text, and search engines use it to determine what kind of information can be found on the target page.

Therefore, if the anchor text says "how to do seo," Google and other search engines will assume that, indeed, the content provided on the page will help people optimize their website.

Therefore, the page is more likely to rank for this keyword and other related or similar keywords.

8. Domain age

As mentioned above, off-page factors are things you can’t control, and the age of the domain name is a prime example of things you can’t really do.

Of course, a domain name that has existed for five or six years looks better in the eyes of Google, which is a factor that can help you rank better.

Therefore, if you can help, if your website has reached a certain age, please do not exchange your domain name for a new domain name.

However, if you need to rename, always use the 301 from the old domain to redirect to your new domain

9. Business Review

Positive reviews help companies gain trust and confidence in their brands. The more positive reviews you get, the better, because Google will spot this signal and treat it as your business is enough to recommend to its users.

But there is a caveat: don't even consider paying for positive reviews or fake reviews. You will be discovered sooner or later, and there will be consequences