Today's Topic E-Commerce marketing & Online Marketing Strategies 2023

online marketing strategies

Top 5 e-commerce strategies to increase revenue in 2021, the latest online marketing strategies

According to Statista data, e-commerce has expanded to about 11.6% of global high-end and retail sales, and it is expected that it may reach 17.5% by the end of 2021. The future of e-commerce is in the hands of marketers. Of course, the focus of the future is still on mobile phone marketing with one mobile phone.br>
People don’t bring their laptops or desktop computers to visit e-commerce sites. About 60% of e-commerce site visits come from mobile phones. However, there is also a contradiction. Although the recorded mobile phone access rate is relatively high, about 61% of the orders are completed on the computer, and only 45% are completed through the mobile device.br>
Because the future of e-commerce is very promising, we have compiled five core online marketing strategies for you. These strategies will definitely help your sales soar in the competition and succeed. Let us continue to look at:br>

1. Pay attention to existing customers and continue to educate on re-sales

Most start-ups believe that they are not doing well or failing to succeed because they are always generating new customer types. Although new customer acquisition is very important, in fact existing customers should pay more attention.

Compared with acquiring new customers, old customers are actually more amazing and should be encouraged. Operating old customers is not only low in price, but also high in marketing efficiency. Old customers are already familiar with your brand, and there is a greater potential to bring high profits to your brand.

Because they are very familiar with your brand, they not only trust your service, but also have a better chance of closing a deal for your newly launched event or product. As a result, they are more likely to browse your website back and forth, thereby increasing your website’s sales conversion rate

2. Focus on film and video content

Although the performance of traditional copywriting content and other marketing strategies are very good, but now, video content tends to attract about 88% of users after browsing, it is easier to click to enter the site. With the emergence of video content in advertising, e-commerce brands such as Robo carefully design their video content, and also cooperate with celebrities to put it in their advertising videos. Robo generated $ 4.7 million in revenue in a short period of time only through video ads .

Through video content, consumers begin to associate with the product and the brand itself, which not only helps to enhance their experience, but also facilitates subsequent purchases. The video content is short and crisp, which saves visitors the time to slowly watch the text. Therefore, in this era, the promotion and use of video content is one of the marketing strategies that should be focused.

3. Website design for mobile devices

As mentioned earlier, due to personalization and convenience, approximately 61% of users tend to use their smartphones for online shopping. Approximately 63% of users said that because of convenience, they prefer to use their mobile phones to shop online anytime, anywhere, so establishing a mobile version of the web page is the most important thing for you now.

Having a design suitable for mobile devices will also help retain customers, which will help increase sales and conversion rates. For example, Criteo reports that if users have enabled push notifications, they will continue to receive notifications about new products or the latest information. When users see these notifications, they will click to enter your website or APP when they are interested. This will increase their contact with your brand and more sales. In this era, as long as you can master mobile phone marketing, you can master everything.

4. Show your ranking of best sellers

There is a very important point here. Your customers must not know how many orders you have every day. They certainly don’t need to know whether your numbers are correct or incorrect. The appearance of a lot of popularity will strengthen the confidence of customers in buying!

In order to generate sales and higher income, please remember to put hot-selling products on your website, or a list of classified products, so that your customers can understand the professionalism provided by your website. If your brand faces fierce competition, it tends to focus on demanding products and services. Maximize your activities and marketing to present the hottest and best products to your customers

5. Provide discount code

To make your customers addicted, please provide a discount code when referrals, or provide a discount code when purchasing multiple amounts. This will not only encourage them to continue shopping, but it will also benefit the business. Due to publicity, most websites will show clearance sales throughout the year. They transfer some bestsellers to other underperforming bestsellers in order to attract people and entice them to continue shopping.

For example, most websites tend to show discounts and clearance sales throughout the year. In order to meet Sophie and Trey amazing clearance sale, the brand also offers a 20% discount code casual dress this summer. Brands like this are trying to express that even if you are trying to solve the sales problem of the season that has just flown, you will not be hurt by paying for the current spring season.