Today's Topic Search Engine Ranking optimization 6 Ways to Improve your Site's Ranking

6 Ways to Improve your Site's Ranking ""Do search engine ranking optimization""

You should know the 6 major SEO methods

One of the core aspects of search engine ranking optimization is "content". Just like the current We Media, you can’t do without content if you want to attract users’ attention. In fact, the era when content is king was SEO more than 10 years ago. It started when it became popular. Therefore, there is a mantra about SEO circulating in the SEO world: "Content is king, external links are emperor"!

Original VS pseudo original

Advantages of original content: search engine spiders prefer original articles, are more friendly to spiders, and can speed up search engine inclusion.

Disadvantages of original content: high requirements for the author's writing, inspiration is not available every day, good copywriting pays higher, resulting in increased company operating costs!

Advantages of pseudo-original content: simple to write, as long as people with a basic language knowledge can operate it, reducing business operations and time costs!

Disadvantages of pseudo-original content: The spider will select the content for inclusion, and will judge the originality of the article for selective inclusion, resulting in unstable or not included!

If you can write "original quality content" on your own, please close this page!

The following editor will tell you how to write pseudo-original articles!

1. Source of material content

1

Browsing over the wall to browse some foreign websites, such as google, collect foreign language content, copy it and use the software for Chinese translation.

2.

OCR (Text Recognition Tool). Due to copyright issues, the content on the Internet cannot be directly copied from the content of the book. You can take a photo of the book and then use the tool to convert it into computer text.

3.

Websites that are blocked by search engines, such as Taobao, because the search engines themselves do not include the content of these websites, so the content we collect is all original on the search engines.

4

Vertical websites related to your own industry, such as the content of auto industry websites, can be collected from the content in "Car Home".

5.

Articles on WeChat Official Accounts, because Tencent does not allow Baidu to collect the contents of WeChat Official Accounts, so you can collect articles on WeChat Official Accounts through the Sogou search engine.

2. Pseudo-original writing method

1. Start and end your own method

I will collect a whole article, write original content for the first and last paragraphs by myself, the rest of the content remains the same, as long as the core content remains the same, it's OK.

2. Split combination method

Collect multiple related articles with the same theme, take the first and fifth paragraphs of the A article, take the second and sixth paragraphs of the B article, and so on, to put together the content completely into one article.

3. Paragraph exchange method

A complete article collected will be replaced with paragraph 1 and paragraph 4, paragraph 2 with paragraph 5, and so on, and eventually become a complete article.

4. Word substitution method

Replace a collected article with synonyms, such as replacing "I want" with "I like", "He is a fool" with "Idiot is him", and so on. Eventually it becomes a complete article.

5. Pseudo-original tools

There are ready-made developed tools on the market (to avoid advertising suspicion, which tools are not announced here), the tools have a fixed thesaurus, which will automatically identify synonyms in the article and replace them.

3. Regular and quantitative update

Every SEO practitioner must plan in advance for SEO, such as how many external links need to be published every week, how many articles need to be published every day, because search engine spiders prefer websites that are updated regularly and quantitatively. For example: "If you Web site is updated at 3 o’clock every day. Spiders have developed the habit of crawling content at 3 o’clock every day. Suddenly they update at 5 o’clock one day. If the spider does not grab the content when it comes at 3 o’clock, it will not respond to your website. Too friendly; for example, we are usually used to updating articles from 1-5 weeks, and suddenly there are no articles updated on 5 a week, spiders are not very friendly to us", and it is better to update 5 or more articles a day in the early stage of new site SEO. This will increase the crawl frequency and friendliness of the spider, and after reaching the ideal ranking, the frequency of updating the article can be reduced.

Four or five places

1. Title

2. Keywords keywords

3. Description

4. The content of the article (keywords should be interspersed in the content)

5. Inner chain anchor text

Keywords should appear in the above 5 places!

Keywords should appear in the above 5 places!

Generally, it is recommended that the number of words in the article is 800-1600 words, and at least 500 words should not be less.

Sixth, update the drive

"Update Drive" means that a section of the website needs to be dedicated to display the latest published articles, so that the latest content of the website can be noticed at any time when the spider crawls. The home page, section pages, and content pages of the website need to appear in the update drive section.